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How Cachet Helped Bolt Reward Driver Loyalty With Adaptive Insurance
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Background
The gap between traditional insurance and gig work
The world of work is changing rapidly, and the structures designed to support are evolving to keep up.
Platform businesses are rethinking what it means to offer additional value to users who source work through their apps. In this context Bolt turned to Cachet to develop a unique solution for their Loyalty Rewards Program.
Bolt’s driver base spans everything from full-timers on the road most days, to gig workers picking up a few hours here and there.
In each case, insurance is the second-largest cost for ride-hailing drivers after fuel. Bolt wanted to support its drivers with access to affordable, adaptive insurance that reflected the way they actually work.
Challenge
Driving loyalty with meaningful rewards
For gig workers, finding the right insurance can be a challenge. Traditional policies fail to account for the realities of gig work. The unpredictable schedules, varying hours, and the fact that many drivers operate across multiple platforms.
For the platforms themselves, rewarding loyalty and building meaningful, long-term relationships with drivers is equally complex. In such a competitive market differentiation is becoming a major brand challenge.
A new approach was needed, a new partnership was needed. One that could reward driver loyalty while giving them access to tailored coverage directly in their app.
Solution
Embedded insurance adapted to usage levels
Cachet made it easier than ever for ride-hailing drivers to access usage-based insurance. We did this by introducing a customised embedded insurance flow within the divers app.
By leveraging real-time work pattern data, Cachet’s adaptive insurance solutions dynamically adjusts premiums. Taking into account a driver’s schedules hours and on-road habits, rewarding responsible behaviour with lower prices.
The embedded experience reduces friction for drivers by allowing them to purchase and manage coverage directly within the same platform they use for work. This also enables Bolt to tailor discounts in line with existing loyalty tiers in the Bolt Rewards Program.
This transforms insurance from a one-size-fits-all product into a responsive, data-driven service that aligns with the realities of platform work. As a result, Bolt drivers gain smarter coverage, reduced costs, and greater control.
Result
Less friction and greater appreciation
The offering fair, flexible coverage tailored to real-world schedules has been a popular reward for drivers across loyalty levels. With Bolt seen as providing drivers with a practical benefit that helps reduce their gig work related expenses.
The seamless in-app access simplifies insurance adoption, making it easier for drivers to stay protected competitively without extra hassle.